The talent market has seen a drastic sequence of events over the past two years, among them the so-named Great Resignation, Great Reshuffle, and Great Reengagement. The Pew Research Center states that the collective impact of all three events occurring in quick succession has caused a reshuffling of 55% full-time, and 23% part-time left vacant in the midst of the pandemic.
Given the fast-paced nature of the hiring processes in place today, having an automated marketing program has become a necessity. Majority of the firms, including staffing agencies in Pittsburgh, Pennsylvania, now leverage AMPs.
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What Does AMP Do?
An AMP or Automated Marketing Program relies on advanced combinations of data, such as real-time and historical trends and performance metrics, to automate the marketing process. AMO informs intelligent buying and bidding judgment on behalf of the employer, based on their unique job-seeking query.
Using its automated ability to predict and perform, AMP’s functionality offers users the most effective strategy in terms of cost-per-applicant, pay-per-click, and pay-per-demand. AMP circulates jobs over a network of media sources of the pay-per-performance model, in order to maintain efficient cost per applicant while generating an adequate number of applications for every market.
AMP provides great value for money particularly for gig-powered companies, as it enables them to recognize, distribute, and broadcast market-specific, bespoke ads in a way that is dynamic and flexible. This helps develop an advanced strategy, alongside tailor-made hiring goal criteria and algorithms. It offers companies a chance at developing a better talent acquisition strategy framework.
Advantages That Set AMP Apart from Other Recruitment Strategies
AMP offers a wide array of unique features that provide its users with a competitive edge in comparison to other programs or companies. Here are some of them:
It Allows You to Customize
Market definitions, jobs, goal structures, and algorithms can all be tailored by the employer to suit their needs, using AMP’s customization feature. For instance, a mortgage recruiter might use the software to identify a pool of workers who are based in a localized region, and who are subsequently served a tailored job description. This helps filter out unnecessary talent, and drastically reduces the cost of filtering through a large assortment of resumes. The AMP allows users to create range-based criteria, such that you can pick a certain geographical radius from within which you are able to select your candidate pool.
Given each company’s distinct hiring needs, AMP algorithms can be customized to generate bespoke goals, market definitions, metrics, and reports, in order to create a unique, automated recruitment campaign for each organization.
There are no two identical employers, making flexibility and customization a pressing need of any recruitment strategy.
It Allows the Incorporation of Down-Funnel Quality
AMP’s unique feature is that it allows users to implement a down-funnel method to the algorithm, which delivers to users both end-to-end recruitment analytics and customized service offerings.
If comparing the return on investments made between contract-based employers and traditional ones, for example, it would reveal that each company’s needs and structure define what would benefit them more.
As a means of further example, a retail platform does not receive any ROI upon receiving a job application, as most conventional employers may. Rather, it occurs after the onboarding is complete and the first delivery is made by the employee. Therefore, by customizing down-funnel quality, employers may achieve higher ROI and can gain end-to-end analytic strategies catered to industry specific demand and supply.
It Places Emphasis on an Advanced, Concrete, and Cohesive Strategy
AMP focuses on an Ariel view, or holistic approach, while considering AMP. It is an automation strategy that can only benefit them if a company understands its goals and needs.
Once their requirement has been defined, the AMP handles the job. The algorithm creates its bids based on historical and existing data, using the flexibility and customization options that AMP offers. Thus, the traditional belief of spending a set amount on recruitment strategies and job boards is eliminated.
AMP operates in a much more holistic and inclusive way, taking into account external and pre-existing factors. It creates room for flexibility and redistribution of funds and budget over the month, allowing users to allocate efforts to resources that yield higher ROI.
The benefit of automated marketing programs can be seen and measured within the first few months. By offloading the burden of developing the most suitable, customized marketing strategies to the machine, managers can focus on the more important aspects such as employee monitoring, improving workplace investigation process, improving work culture, as well as other core business operations.
